Business Directory Catalogues. Associations Websites and links. Jameson launches new campaign russel March 16, Langstane Liquor Company creates whisky specifically for Highballs bar team December 4, So who makes what, and who owns whom? Here's a look at the major players in the world of booze conglomerates. While every brand and every company may not be listed below and we're not even going to bother diving into realms that have little stateside bearing such as soju or Indian whisky , what follows is a who's who of top liquors and labels.
Diageo is the biggest dog in the room. Johnnie Walker is the world's top selling blended Scotch, and Smirnoff is the world's top selling vodka. Bailey's is the world's top selling liqueur, and while Guinness is not a spirit, the beer giant adds more heft to the overall portfolio. All of that before even getting to Tanqueray, Crown Royal, Bulleit, plenty more Scotch, and additional interests ranging from Schnapps and mixed drinks, to wines and more liqueurs. With over 30 distilleries and growing, Diageo is the biggest whisky producer in the world.
Pernod Ricard is the world's second largest distiller based on overall production, with a diverse set of flagship brands. That list includes Absolut, the number one selling premium vodka, Chivas Regal, the number two premium Scotch, Jameson, the number one Irish whiskey, Beefeater, the number two premium gin, Ballantine's, the second largest Scotch brand, Martell, the second largest Cognac brand, and Havana Club, the number three rum globally.
One interesting note is that when the Seagram Company was split up and sold in , the beverage division was divvied up between Pernod Ricard and Diageo. The aftermath, particularly as it relates to the whiskey being made at what is now known as the MGP distillery in Lawrenceburg, Indiana, helped fuel the fire and fuss behind the ongoing sourced whiskey controversy.
It officially made Beam Suntory the world's third largest distiller. Suntory Whisky's Japanese trifecta of Yamazaki, Hakushu and Hibiki, as well as Kakubin, added to Jim Beam's strength in bourbon, along with key Irish and Scotch assets, and a range of brands in other categories from Courvoisier to Sauza. The deal sent ripples throughout the spirits industry, with rumors swirling of future mergers and acquisitions in its wake.
No further dominoes have fallen, but that could change in short order. The Bacardi portfolio includes more than labels, spearheaded by its namesake rum, by far the top selling rum brand in the world. See what makes us unique. Bring the heat. Break the ice.
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